This article was originally published on Campaign Brief. 

Video content studio Changer has just released the feature video for the global launch of the new Evolve SkateboardsBamboo GTX electric skateboard – creating an epic visual feast.

Wanting to create something as unique and sophisticated as the board itself, Changer collaborated with motion design studio Breeder, who co-directed with Brendan Isaac, unleashing the Tasty Pictures specialist high-speed motion control robots to create this launch video that heroes the new board, showing off its evolution.

Breeder brought on board their long-time collaborator Alabaster to compose a suitably sweet sounding music track.

The GTX launch video was part of a targeted content campaign, accompanied by the Evolve Weekly video series and GTX videos created with Evolve Skateboard ambassadors all over the world.