Benjamin has directed commercials for some of the world’s biggest global agencies. His visually arresting work and cinematic style can be seen in campaigns for McDonald’s, Heinz, Arnott’s, Proctor & Gamble, Nestle, Oporto’s, Subway, Hungry Jacks, Red Rooster and The Coffee Club.
Benjamin is an experienced tabletop director who is equally well versed in getting natural and genuine performances from actors.
His approach is visual storytelling in a dynamic manner using in-camera techniques rather than visual effects. He strives to present the subjects honestly and realistically even if it’s heightened realism in order to maximise appetite appeal.
He has spent over a decade working closely with Australia’s most experienced directors and cinematographers to create a balance between beautiful tabletop imagery and breathtaking performance.